Wix vs WordPress

Wix and WordPress are two of the most popular website builders out there. Both of them have a large community and plenty of followers who love their functionality.

WordPress has dominated the website builder market for a while now but it seems like Wix has leveled the playground by enhancing the platform with new interesting features.

Now they are quite similar in terms of features and functionality and sometimes it can be quite difficult to know which one is best for your project.

The main difference between them is the approach. Wix is a website builder which was designed to make the creation of websites a breeze, but it lacks customization.

WordPress on the other hand is a CMS (content management system) and while is not as easy to use as Wix, it compensates on the customization part.

Our today's comparison will help you understand how each of them work and guide you so that you'll make the right choice for your website.

What Makes Wix a Great Website Builder?

Wix is probably the most straightforward website building solution out there. It is hosted and requires no setup on your part.

Besides that, Wix revolutionized the website builders' industry by bringing ADI (the Artificial Design Intelligence) meant to assist you in the creation of your online website.

ADI will automatically embed the features you need in the website you need. This includes a store, booking system or a portfolio website type.

Unlike other website builders out there Wix takes things to another level by implementing the Open Dev Platform. This is where you can find hundreds of APIs allowing you to customize things exactly as you want and add elevated functionality without a compromise.

Wix is the perfect page builder for someone who hasn't created a website in their life or someone who knows web development and is familiar with APIs. It is also a great eCommerce platform and a cutting-edge solution to build portfolios from a drag and drop interface.

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What Makes WordPress a Great Contestant?

WordPress is the most widely used content management solution out there. In fact WordPress powers over 35% of the websites online today.

The WordPress users write on average over 70 million new posts each month.

Why is WordPress so Great?

What makes WordPress special is the fact that it started in 2003 as an Open Source initiative with the whole purpose of enabling content publishing. It was a simple blogging platform which stood out thanks to its comprehensive management options and clean, lightweight environment.

It grew quite rapidly and became a "target" for designers and developers thanks to its templating system (themes) which allowed users to customize the platform even more.

Besides that, WordPress offers plugins which are also there to enhance the functionality of the platform. Since we talk about millions of contributors, now you'll be able to find plugins and themes on such a wide range that you can adapt WordPress to any type of website.

This means that if you need a portfolio website WordPress can help you build it, if you need an online store, WordPress is there for you.

The same goes for social sites, communities, forums, blogs, wikis etc.

To top it all, WordPress page builders take the web development to a whole new level. These are using drag and drop interfaces that can allow even a child to build a professional looking website in minutes.

Btw don't allow a child to build a website using WordPress, they may take your designer job.

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Pricing – Wix vs WordPress

Wix Pricing Packages and Costs

The basic Wix website builder is completely free! You can get access to hundreds of templates and create an unlimited number of pages. However, if you need more, then Wix offers premium upgrades.

These upgrades are split into two categories:

  • Wix Websites
  • Wix Business & Ecommerce

Wix offers flexibility with its packages and helps people from a wide range.  From people who just got started to established professionals who need more resources or agencies and corporations, everybody fits in perfectly.

Wix Websites

Wix Websites has 4 pricing packages from the most basic that starts at $4.50 / month to a VIP option with unlimited website functionality at $24.50 / month.

Wix Business & eCommerce

The Business & eCommerce solution is designed to fit online stores that require payment gateways and eCommerce functionality.

These packages are also equipped with unlimited bandwidth and superior storage and processing power. These go up to $35 / month.

Cost and Pricing for WordPress

WordPress is completely free and open source. However this is the software itself but it doesn't include any hosting, a domain name or an SSL.

Therefore we need to create a monthly cost for maintaining a WordPress website and even take into consideration a designer that's going to help us set up WordPress or a theme.

  • WordPress hosting – from $4.99 / month to $99 / month
  • Domain name – approximately $10
  • Theme – from $59 to $110
  • SSL - $12 / month

Winner: Wix – Even though Wix charges a monthly subscription and WordPress is free, the additional costs for hosting, theme and SSL can drastically exceed the ones Wix has.

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Ease of Use

This is probably the most important factor to consider before choosing between Wix and WordPress. In terms of ease of use we can say that both platforms include an intuitive dashboard and intuitive commands. It is quite easy to design your own website on them but for WordPress it requires some additional engagement.

Wix – How Easy Is to Make a Website?

Wix is renown as one of the most flexible and easy to use website builders out there. In fact, there is no installation process involved and no technical knowledge needed.

You simply create an account and start building your website from a drag and drop interface or using their AI solution ADI.

If you choose ADI as a designer, then you will have to answer a few questions about how you want your website to look like and what functionality you need. After that ADI will ask you to select a template and that's it.

Basically, at this point your website is ready to go.

To customize elements, you simply hover them and a blue highlight will appear. Click on Edit to change the values and Design to change the layout.

You can also change the location of the element by clicking the up or down arrows in the same editor.


On WordPress things get a little trickier. It is not the fact that the dashboard isn't intuitive enough or it is difficult to navigate through features, but WordPress requires some technical knowledge.

First of all, you need to buy a hosting package. Then you have to buy an SSL, and then you need to be able to install WordPress on your web hosting server.

It is not necessarily a difficult task, but it takes time and requires a bit of a learning curve.

After that, WordPress makes it easy for you to create pages and posts using the default editor. If you want a drag and drop interface, then you'll have to install Elementor or Divi.

Winner: Wix – much easier and intuitive for beginners, it requires no installation and there's no learning curve involved.

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The number of features and their use can decide how far your website can go. Nowadays we need more features because user's needs have grown and online businesses need to adapt.

For that we appreciate website builders with eCommerce capabilities, the ability to create a blog, a portfolio, galleries etc.

The great news is that both WordPress and Wix offer these capabilities and more!

Wix Features & Tools

Wix stands out with a powerful content editor which gives you creative freedom and access to over 500 diversified themes.

They also include an App market which allows you to grow your website capabilities. In this market you'll find apps like (Wix Forums, Pro Galleries, SEO booster, Wix Forms etc).

Most of them are available for free, but some include an option to upgrade their functionality and create a premium subscription.

Besides that, Wix includes natively the ADI (Advanced Design Intelligence) assistant, a massive list of content elements like Newsletters, Image Galleries, Customizable Forms, Member Login and Registration, Wix Chat and even a booking system.

Also, on Wix, you'll find a concept called Corvid which allows you to access Wix APIs and actually start developing a more customized platform.

Wix supports some basic eCommerce features, allowing you to manage products, create coupons and discounts and accept payments from credit-cards using PayPal.

The Wix support extends to musicians and artists by offering them a platform to sell their music and also to video creators and photography / portfolio websites.

We also like that Wix has a top-notch performance and includes some tools for SEO. It's nothing fancy but they definitely can help you rank in Google.

Features on WordPress

If we were to talk about the abundance of features available for WordPress we'll talk until tomorrow.

However, the native page builder capabilities are not so many. In fact, the default WordPress installation is good mostly for blogging.

That is because WordPress itself keeps the installation clean and "naked" so you can install only plugins and themes required for your needs.

This way you can use it as it is for blogging or advance to a certain direction using plugins and themes.

Currently there are over 50.000 plugins for WordPress and that's only in the official WordPress repository system.

The number of plugins designed on other markets greatly exceed this number. These plugins can help you do greatly enhance the functionality of WordPress. There are plugins for SEO, plugins for eCommerce, Membership, Subscriptions, Forms, Calendars, Galleries, Media Management, Images, Optimization, Performance and so on. Basically, you can achieve almost anything with WordPress plugins.

Besides that, not only plugins bring extensive functionality.

Themes like Divi or Avada include their own ecosystem which opens new doors to designing advanced, professional-looking websites from a drag and drop interface.

If you require additional support for drag and drop, you can install a page builder plugin like Elementor or Beaver Builder.

Winner: WordPress – there's basically no limit to how many features and tools you can find and implement in your site.

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Differences Between Wix and WordPress

As I said earlier, Wix is a website builder while WordPress is a content management system.

The main function of Wix is to help people build websites with no coding knowledge, using a visual drag and drop interface. Wix also does this for online stores, booking systems, blogs, restaurants, portfolio websites etc.

WordPress on the other hand is a platform with more possibilities. It is an open source platform and that allows the users to create, modify and upgrade the platform as they see fit.

Even though traditionally WordPress has been seen as a blogging platform, it is now a foundation on which people can start building all sorts of projects. (a general content management system)

Some popular uses of WordPress are: eCommerce (using WooCommerce), classifieds ads, job boards, directory sites, social sites, forums, blogs, wikis etc.

So, the main thing you have to remember is that Wix is a website builder that keeps things simple for you (just like Apple). It doesn't allow you to alter the code and keeps all the technical things away from you.

This is great because it allows you to focus on your business and things that matter for you, but it still helps you create pages and drag elements around. WordPress on the other hand is a solution that gives you complete access to its code and gives you technical freedom, but requires technical skills to operate it.

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Hosted WordPress vs Self-Hosted

One frequent confusion when dealing with WordPress is the type of platform. People tend to mistake WordPress.org with WordPress.com.

WordPress.com – Hosted WordPress

This is a SaaS (Software as a Service) solution created by Automattic (the parent WordPress company) to allow people to build a blog that uses the WordPress technology.

It is free and hosted, but it greatly limits your capabilities to design a website. It doesn't include a website builder, but offers you ways to blog.

WordPress.org – Self Hosted WordPress

This is the official website of the WordPress platform. Here you find a downloadable version of the WordPress software, a package that lets you install and run the highly customizable version that we are talking about in this comparison article.

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Flexibility and Scalability

Both website builders show great potential in terms of commercial applications and business. With WordPress we talk about thousands of themes and plugins and upgrading the hosting package when is needed.

On Wix we do this by upgrading packages and by installing new apps from the market. Is that all? What can these do when my business grows, you ask?

Scalability on Wix

Wix offers options for small to medium size business in packages that go in two categories: Website creation and Business & eCommerce

Both of them include 4 packages but they don't necessary meet highest market requirements. This means Wix is great for building a website and growing it to a point of hundreds or even thousands of pages, but with more, the editor will become sluggish.

The same goes for their Business & eCommerce packages. These are simply amazing and highly intuitive, they bring the flexibility and customization options, but they can scale up to a certain point.

This is not necessarily a bad thing because Wix can be a good starting point since it is so easy to use and create with.

WordPress Flexibility and Scalability

If you ask me, there's no other CMS out there that offers more flexibility and scalability as WordPress. Wix is a great alternative indeed and probably one of the toughest competitors on the market but doesn't scale as much as WordPress can.

The reason why WordPress is so flexible is due to the fact that is Open Source (allows you to modify things and code as you please) and it also has thousands of plugins and themes from a variety of subjects.

In terms of scalability WordPress grows with your server configuration. This means that when your business needs grow WordPress will adapt.

Winner: WordPress

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No matter what kind of website you build, is imperative to take into consideration security threads. Nobody wants to see their work go in vain and most importantly you can't play with user's data.

This is especially relevant when we talk about eCommerce websites or subscription-based websites.

Wix is a PCI-DSS compliant solution and that means you and your customers don't have to worry about credit card details whatsoever. Wix also offers an SSL certificate for each website.

WordPress on the other hand is completely "naked" in terms of security. At least that's the case with the default installation. You need to have some technical knowledge so that your installation will be don properly in terms of security.

Besides that, you will need to install your SSL certificate yourself and deal with PCI-DSS yourself or use a third-party option.

There are tons of security plugins like Malcare or Astra Security, but they require your attention and setup.

If you choose WordPress, we recommend you to learn how to secure your website because it is very popular and hackers look into every possible vulnerability.

Also, it is of high importance to always keep your WordPress site up to date so that every new found vulnerability is in check.

Winner: Wix – no battle here, Wix is simply secure out of the box and doesn't require any effort on your side.

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Creating a Blog

Blogging and content marketing are of high importance in any modern business. These can maintain a high flux of traffic to your website and generate sales and conversion every single day.

Both WordPress and Wix offer blogging capabilities but here's what you need to know.

On Wix, you get some of the basic features associated with blogging in the native platform. You will be able to create articles, categories, tags and embed media files like videos, images etc.

You can easily enhance this functionality by installing new apps from the Wix marketplace.

However, you can't ask for too many features in this area.

WordPress on the other hand is renown worldwide as the most powerful blogging system. In fact, the platform started as a blogging solution and rapidly grew to one of the biggest content management systems out there.

WordPress offers tools to help you blog, create articles and publish content in a breeze. On WordPress you can build categories, custom post types, add custom meta, add media files (images & videos), build tables, use shortcodes etc.

With WordPress the list goes on and on and you can enhance these by using plugins.

Winner: WordPress

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If you work on creating good pages, posts or products, sooner or later you'll get into some kind of issue. That's when you'll appreciate a good support specialist to fix your issue.

Here's another area where the two contestants are quite different.

I say this because on Wix you get a fully developed and maintained knowledge-base filled with step by step guides to help you create and sustain a website.

Also, on Wix you have ways to get contact support via live chat or by calling them directly. The Wix call center is available 24/7 in English and on different schedules for Russian, French, Italian, Portuguese and Spanish.

Wix also offers VIP support, based on your package configuration.

WordPress and dedicated support however don't go hand in hand because the platform is free and open source. This means you can't call any support technicians.

However, there are plenty of WordPress specialists out there like WPBuffs. Unfortunately, this means a separate plan.

You can also find support from question and answer communities like StackOverflow or the Official WordPress Website.

Winner: Wix

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Design Options and Customizing

All themes on Wix are mobile-friendly / responsive. The downside is that Wix has only 500 themes while WordPress has tens of thousands.

On the other hand, the themes on Wix are 100% compatible with the platform, they are already installed and there's no issue when setting them up.

WordPress has the major benefit of being an Open Source initiative and that attracted many developers and designers worldwide. You can find themes on sites like Elegant Themes or Template Monster.

These are premium themes, but if you ask me, they are worth the money. Divi from Elegant Themes for instance includes a set of over 800 pre-made designs and 40+ content modules.

The theme also includes a visual page builder and unlimited options.

Winner: WordPress

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Performance and SEO

Wix is a hosted website builder and that gives it a huge advantage performance-wise. The server-side issues and main configurations are done by experts and you don't have to worry about that.

The Wix themes are well optimized for mobile use (they are responsive) and the content adapts well.

Wix however is not a solution meant to scale. You can upgrade the packages but up to a certain level. For everyday use is good, but not for corporate or large websites.

Once you have thousands of pages, you require more resources and the editor becomes slow.

In terms of SEO, Wix is more than a decent solution. It includes a list of marketing tools like Social Posts, Email Marketing, a section called "Get Found on Google" and one called SEO Tools.

In the later one you can define SEO Patterns and manage 301 redirections. You can also set how your pages look in social sites and build structured data.

In each page and blog post that you edit on Wix you'll find the menu called SEO with a little magnifier on it. There you can set the post URL (permalink), the title of the page / post and the meta description.

In the Wix App Market there's an app called Rabbit SEO which helps your site rank higher using landing page optimization and a way to spy on competition. It is a free tool that can be upgraded from $6.75 / month.

WordPress is huge in both performance and search engine optimization. The reason why WordPress is so good is because of its lightweight approach.

The platform comes equipped just with basic blogging functionality which makes it extremely fast. Even when we talk about large websites and resource-intensive processes, WordPress does well thanks to caching plugins like W3 Total Cache and WP Super Cache.

These will ensure that your visitors will receive a static version of your web pages and will not require the user to load every resource when they visit your site.

In terms of SEO, WordPress has the advantage of plugins, and there are tons of them available. Most of them are free and manage to encompass everything from Meta descriptions, Keyword Density, Breadcrumbs, Sitemaps to Structured Data and Robots.txt management.

Some popular SEO solutions for WordPress are: Yoast SEO and RankMath.

Winner: WordPress

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Ecommerce Options – Which One is Better for Selling Online?

If you are planning to sell digital or physical products using your future website, then you need to use a platform that's capable of accepting payments and deal with user data in a safe manner.

Both Wix and WordPress have options for eCommerce, but there are quite some differences between them.

On Wix is quite easy to start an online store. The website builder only requires you to buy an eCommerce package or to upgrade to one from your Wix panel.

It does a pretty good job to manage and create products and has the great advantage of being PCI-DSS compliant. This means your customers credit card details are safe from hackers.

They also include SSL certificates with every installation as an additional layer of security. Other than that, the eCommerce functionality is quite limited. That is why we only recommend using Wix for small online stores with less than 100 products.

WordPress on the other hand has WooCommerce, a plugin designed with the purpose to provide support for eCommerce and online stores. WooCommerce is also the most-widely used eCommerce platform out there alongside Shopify.

According to BuiltWith, the platform has over 4 million users worldwide. There's also no wonder why people love WooCommerce.

Almost all WordPress themes are also compatible with WooCommerce. The same goes with the web page builders like Elementor, Divi and Beaver Builder.

This thing alone gives non-technical people the advantage of building highly customized product pages in minutes.

Besides that, there are thousands of WordPress plugins and extensions that work with WooCommerce. These can help you set up Memberships and Subscriptions, Dropshipping stores and shops that range from small boutiques to fully established eCommerce companies. 

Winner: WordPress

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Wix vs WordPress – Which One is Better?

Both Wix and WordPress have astonishing website building capabilities. These two are among the top website builder solutions out there. I believe that Wix is the better solution for beginners who need a solid presentation site while WordPress is the much more scalable solution.

Wix is pretty good and straightforward in terms of drag and drop capabilities. You simply start building. It is so easy that even a child can use it.

WordPress on the other hand requires a bit of a learning curve to use it. However, WordPress is way more flexible and scalable. Wix on the other hand is scalable, but up to a point.

My recommendation, if you are just starting out is to use Wix, to accommodate with the website builders and when you reach a few hundred pages or build a massive website, to migrate to a self-hosted WordPress website.

If you really need all those beautiful WordPress themes and plugins right from the start, then start with WordPress, but take the WordPress beginner’s guide first.

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Wix vs WordPress Frequently Asked Questions

  • Who should use Wix?

    Wix is a great choice for people who don't have technical skills and want to build a website very fast. The platform can help you set your site in just few minutes. Is also a great option for those who want a website with not more than a few hundred pages.

  • Who should use WordPress?

    You should use WordPress if you feel comfortable with learning a new tech skill, to develop websites, dig into a bit of coding and install themes or plugins. You should also choose WordPress if you require more flexibility and a scalable platform.

    If you don't want to learn how to install WordPress and don't necessarily require that much flexibility, we recommend using Wix.

  • Do I need web hosting for WordPress?

    Yes, you do! WordPress is a software package that requires installation and doesn't come as a hosted website builder solution like Wix.

  • Do I need a domain name on Wix?

    No, you do not! However, we highly recommend you to get one if you want your website to look professional.

  • Is it possible to migrate from Wix to WordPress or vice-versa?

    Of course! In fact, many people decide to do this after they get familiarized with building a website. Wix is great for building a website for the first time, it is great for designing it with a drag and drop system, but when it comes to scaling is recommended to go to WordPress.

    The same goes for people who decide that WordPress is to much for them and only need a solution like Wix.

    Some great migration tool is CMS2CMS.